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Search Engine Tactics
7. The Title
This tag is in the page head (between <head> and </head>), and looks like this:
<title>Your Page Title Here</title>
Once again, you want to use as many keywords here as possible. Just be sure not to make it look tacky. If it looks unprofessional, people won't think that much of your page.
When most search engines display your page data as the result of a search, the <title> tag is the first thing they display. This makes it doubly important to ensure the tag looks professional. If the tag says something like "tools tools tools plumbing plumbing plumbing", the type of person you are looking for probably won't even click on the link even if it does show up first in the search engine.
It's up to you to creatively include your keywords in a professional looking title. The title can be long (not too long, though), but it had better not be just a keyword list. Have a friend look it over to see what they think.
Remember: don't target more than four keyword phrases per page and don't repeat excessively.
For example, rather than simply having the following title tag:
You can make the tag look like this:
For some search engines, the second example will be weighted heavier than the first. Someone searching for "IQ test" will be more likely to find the document using the second tag example in a search.
Warning: This is just one possible tactic. Title repetition is (like hidden input and keyword stuffing) considered bad Netiquette. Some search engines may penalize for it. However, some people have found this technique to be quite effective... Use prudence and caution.
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Be sure to check out the Search Engine Tactics forum at the Internet Marketing Library! You can find the latest tips and tricks there.
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